Sunday 11 January 2015

My Target Audience

As you can see from the ideas I have generated, my target audience is aimed at people who enjoy intense fantasy films along with a hint of romance. Due to this my target audience is mainly between the ages of 13 and 20, of which I would assume the majority to be female. This is because the main character is female and there is a sense of being to relate to them as well as the fact it is meant to be an emotional film; something females tend to enjoy more than males. However this doesn't mean males cant also enjoy the film as the intensity and mystery of it could be appealing to them, I would expect them to be of the same age range too (for the majority). The 'typical' person who would watch this is a teenager, whether that is going into them or just coming out of them.

I think my idea would appeal to this audience particularly due to the strong element of fantasy, it not as mature as a documentary or comedy and not as immature as a cartoon children's comedy animation or a classic 'fairy-tale', it is a type of genre that appeals to many young people - whereas a comedy may only appeal to 16+ or a documentary may only appeal to 20+. My film opening also requires a slight bit of thought and imagination which I believe are elements most suited to 13-21 year olds. You can see what people of this age range thought of my film idea in my audience research video.

As this type of film would air in the cinema and this age range is also the most popular age range for going to the cinema it also suits my audience.

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